The Working Week 62

This week, Wayne talks to Shari Aaron, the founder and CEO of Fresh Marketing, a US-based consultancy combining branding and market research with socially responsive marketing.

They explore the links between employee engagement and social, sustainability and green issues in the light of the fact that notions of good corporate citizenship and social responsibility are increasingly framing consumer assessments of brand identity and reputation.

As Shari points out, employees tend to be ahead of their managers when it comes to their concern about sustainability, with nine out 10 linking their company's brand perception with the way it addresses its environmental and social impacts.

But while employees may be keen to decrease their company's negative impacts and boost its sustainability, they often feel that their employers don't share the same concerns. So what can organisations do on a practical, day-to-day basis, to address this?

Subscribe Links

Post this story to: del.icio.us | Digg | Newsvine | NowPublic | Reddit | StumbleUpon

SOMETHING TO SAY ABOUT THIS? TELL US HERE